Hiba Irshad is a media executive, strategist, and entrepreneur connecting South Asia and the world through storytelling, partnerships, and original content.

Over the past decade, she has built businesses, partnerships, and cultural initiatives across media and entertainment. She co-founded Artist Originals at JioSaavn, India’s first female-led streaming label, and later led South Asian strategy, business development, and brand partnerships at Gold House.

Through a bespoke, 360-degree approach to talent, brands, content, and partnerships, 25percent creates influence, opportunity, and ownership for one of the world’s largest and most influential consumer, business, and innovation communities.